Google Ads Performance Auditor
Period-over-period diff with plain-English commentary on what changed.
The skill
Compares any two date ranges (week, month, quarter) across campaigns, ad groups, keywords. Surfaces what moved and why (audience saturation, bid changes, seasonality, competitor pressure). Outputs a slide-ready PDF + Slack digest with 5 recommended next actions.
Trigger phrases
In Claude Code, just say any of these — the skill auto-loads:
Required tools & API keys
Before this skill works, you'll need accounts with these services. Most have free tiers. Set up time, monthly cost, and exact services listed below — full transparency.
Required API keys
You sign up for each service directly — we never store your API keys. Most offer free tiers that cover initial usage.
Optional tools
You can stop paying for
Audience
Agencies producing client reports, in-house teams reporting up
More Marketing Analytics
Facebook Ads Performance Analyzer
AI media buyer that grades every ad and tells you what to do.
GA → Slack Reporter
Daily/weekly GA insights pushed to Slack with AI commentary.
Competitor Monitor
Watch competitor pricing, content, and ads — get alerted on moves.